Pureology Hydrate Shampoo - Best Overall Shampoo for Color-Treated Hair
A premium sulfate-free shampoo that deeply hydrates and helps preserve color-treated hair, featuring a soothing lavender fragrance and a rich, velvety lather.
- +Creates velvety rich lather
- +Preserves hair color vibrancy
- +Contains nourishing jojoba oil and green tea
- -Can weigh down fine hair
- -Higher price point
- -Strong lavender scent may not appeal to all
Pureology Hydrate Shampoo emerges as the leading choice for color-treated hair in 2026. Its sulfate-free formula produces a luxuriously rich lather that effectively cleanses while preserving both moisture and color. Infused with nourishing ingredients such as jojoba oil, green tea, and sage, the shampoo helps restore dry, stressed hair and enhance color vibrancy. Many users report noticeably softer, shinier hair after continued use. The calming lavender fragrance adds a spa-like element to the washing experience. Although it performs exceptionally well for thick, dry, color-treated hair, individuals with fine hair may find it slightly heavy if applied too generously.
Available in a range of sizes from 1.7 oz to 33.8 oz, it suits a variety of usage needs. Professional stylists often recommend Pureology Hydrate for chemically treated hair due to its ability to protect color between salon visits. The cruelty-free formula also appeals to ethically minded consumers. With regular use, it helps minimize fading while addressing the dryness and damage commonly associated with hair coloring.